#BloggerBoss: 5 Ways That I Improved My Blog in 2016

Year after year, my goal with the blog is to always improve it. I’ve always believed that improvement doesn’t have to mean a dramatic difference and that small changes can add up over time. This proved to be true this past year when I really took my blog to the next level and the results paid off! I was able to create some great content, collaborate with some incredible companies, and even got local media coverage! Here’s what really worked for me and you should try for your blogs as well: 

1. Invested In a Better Lens 

When you’re a fashion and lifestyle blogger who’s constantly sharing photos online, great photography is key. While I was satisfied with my Canon T3i, I wanted my photos to look more professional and stand out so I did some research and invested in a better lens which made all the difference. I knew it was working when I started getting collaboration emails and brands would compliment me on my photos! Yes, buying a lens can be pricey but it pays off more than you know. 

2. Created An Instagram Theme 

Creating a cohesive and eye-catching theme to my Instagram feed has been something that I’ve been working on for a long time. Maybe since last Christmas! I just don’t know how people do it and I was putting a lot of pressure on myself because of it. Yet once I started editing every photo the same way and using a filter, my feed started looking more neat and organized. I knew I was doing something right when I got accepted into RewardStyle which is known for being more likely to accept bloggers with beautiful themes. While I still have a long way to go, at least I’m one step closer. 

3. Posted Less, But Better 

If you look at my posts from 2015, you’ll notice that I was posting every month 15 times or more. It can be difficult creating good content when you’re trying to post that much so I decided in 2016 to post less, but better. What do I mean by better? Better photography, more interesting content, and most importantly: better results when it involves engagement. I stopped posting just for the sake of posting and even during the months where I posted very little, I was still getting great traffic. Sometimes less can be more! 

4. Created Educational Content

While outfit posts are great and all, sometimes your audience can get bored of it because they’re not always learning something from it. That’s where educational content (like my #BloggerBoss series!) comes in. It can bring in more traffic to your blog and can target other types of audiences. Plus you’ll be seen as an expert in something!

5. Stopped Focusing On The Number of Followers 

I’ve learned over the years that sometimes the best accounts have few followers and the worst accounts have tons of followers! At the end of the day, it’s all about the value of your content and engaging with the followers that you already have. So don’t stress over the number of followers! Think of it this way: would you rather have 10 followers that actually like your content or hundreds that don’t even engage with you?