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Sweet, Short, & Stylish

fashion and lifestyle blog

#BloggerBoss: How to Write a Sponsorship Email

Hey ladies! Welcome to my new series of posts called #BloggerBoss (not that great with names but I tried haha) which features tips and tricks to becoming a better blogger and improving your business. 2016 marks three years of blogging under my belt and although I wouldn’t call myself an expert (my philosophy is master of nothing and student of everything!), I feel like I’ve finally moved past the beginner stage and learned some interesting lessons along the way that I would love to share with you all.

When it comes to making money from your blog, sponsorships are a huge part of your business. But what happens when you’re not getting enough sponsorships? I’ve never been one to just sit around and wait for things to happen so instead I channel my inner PR girl and write sponsorship emails to companies that I’m interested in. This is a great way to build experience if you’re still a beginner and gives you the opportunity to promote yourself to brands that may not have discovered your blog yet. So how exactly is it done? With these tips you’ll be one step closer to getting another sponsorship in no time. Let’s get started!

I T ‘ S  A L L  I N  T H E  N A M E
With a unique name like Ruya Kirac, people always seem to be spelling or pronouncing my name wrong. I’m fine with that outside of the online world, but in an email? That’s just unacceptable so make sure you get people’s names right the first time around!
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T H E  F I R S T  L I N E  S H O U L D N ‘ T  B E  A B O U T  Y O U  

Start the email with a genuine compliment about the company and why you like the brand. Make sure that you don’t say anything too generic such as “I love your clothes!”. This is your time to let the company know what you admire about them and the personal connection you’ve made with the brand.
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K E E P  I T  S H O R T  B U T  O R I G I N A L  

Attention spans are short these days and people’s inboxes are constantly full so make sure your email is to the point but also unique. Start with an interesting subject line or introduction and make sure the email is under 1-2 paragraphs. 
B E  C L E A R 
There’s many different kinds of sponsorships out there such as receiving free clothing in exchange for a post or simply getting paid to promote the brand on social media. Make sure to let them know what your collaboration idea is but always be open to other ideas that the company might have.
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D O N ‘ T  A T T A C H  Y O U R  M E D I A  K I T
One of the biggest mistakes you can make in a sponsorship email is naming your price too early. Wait for the company to offer you a sponsorship rate first because sometimes it can be higher than what you were expecting. After a few emails, if you find that the company isn’t discussing rates at all then I would send the media kit. If you don’t have a media kit, then a polite way to ask if you’re going to get paid is to say something along the lines of: “Is there a budget attached to this project?”.

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R E M E M B E R,  N O T H I N G  W O R T H  H A V I NG  C O M E S  E A S Y
I’ve sent thousands of emails that have never been responded to or even read by companies. Don’t get discouraged, good things always take time!  The worst they can say is no but you’ll never know the answer if you don’t ask. If you’re lucky enough to even get a response, remember to always be kind and thank them for their time. If you leave a good impression, they might just remember you for a future collaboration (which has happened to me before!).
I hope these tips helped! If you have any questions feel free to leave a comment or email me at sweetshortandstylish@gmail.com. Also, I’d love to hear some ideas on what you would like to see next in the #BloggerBoss series!

Thanks for reading,

Comments

  2. These are some really great tips! I'm guilty of just waiting around for things to happen too, but it's really discouraging to reach out to people (and follow up) with no reply, but feels so good when you get a positive response.

    Personally, I just SUCK at the wording of an email!

    Jackie
    Something About That